
Victorinox Swiss Army Brand Values in Action
To promote the core values that have contributed to our 127 years of success and fame, Victorinox Swiss Army is proud to announce Time to Care, a yearlong initiative celebrating “The Spirit of Innovation and Sustainability.”
Running from late March through end of September 2011, the Time to Care project showcases the innovative Victorinox Swiss Army Alliance line of watches and chronographs. It consists of two initiatives: a traveling photography exhibition celebrating sustainable design and an international sustainable design competition. The events seek to promote and generate innovative and design solutions.
Participating Schools 2011
The Spirit of Innovation & Sustainability

Responsibly meeting the needs of the present — and ensuring that future generations will be able to meet theirs — requires innovative thinking on an unprecedented scale.
Innovation is a core value of Victorinox Swiss Army. It governs every aspect of our business, from how we design and manufacture our products to how we operate our facilities. The brand has a long heritage of environmental responsibility. A pioneer in energy-conservation and recycling, it tries to ensure that every new method, idea and product is oriented towards sustainability. Ecological considerations are first and foremost in its planning and decision making, whether at the level of manufacturing, in the choice of materials, or in the way products are packaged.
Today, the need to foster sustainable practices is more urgent than ever. This is why the Victorinox Swiss Army has organized Time to Care, a unique project celebrating — and generating — innovative, responsible, and sustainable design.
Victorinox Swiss Army is taking this initiative to draw attention to the important work of some of the world’s most interesting sustainable innovators, and provide a platform for young innovators to develop new ideas for sustainability.

In today’s world of depleting resources and climatic change, better design means sustainable design. Design that does not waste resources or compromise the future. Design that improves the quality of life.
The brand’s award-winning* Green Shield program is a model of sustainable activism. Its forward-thinking initiatives have led to better-building practices, cleaner manufacturing, lower operating and maintenance costs, and sensible waste management.
*Schweizerische Umweltstiftung (Swiss Environmental Trust): The 2008 “Company Award”. A “special achievement in environmental protection” award honoring “selfless commitment to the preservation of our habitats that sets an example as motivation for future achievements.”

Victorinox Swiss Army vigorously promotes practical environmental protection through employee awareness programs like May Bike Month, Muscles not Motors, and Saving with Power and Light. It advocates the use of public transportation and emphasizes the need to save energy at the workplace and in the home. It encourages the purchase of local produce and the use of energy-saving appliances.
Victorinox Swiss Army has been quietly oriented towards sustainability for decades. It now feels it is imperative to more actively communicate its ecological commitment. To this end two initiatives have been launched: Time to Care Exhibition at BaselWorld 2011 and The Victorinox Swiss Army Time to Care Sustainable Design Award









